THIS INNOVATIVE TWO-DAY WORKSHOP WILL INTRODUCE DELEGATES TO THE UTILISATION OF BRAND AS A LEADERSHIP TOOL.
Brand is no longer just a marketing word; it is an amazing opportunity to develop people, company culture and service excellence. To personally become a Brand Leader and, subsequently, embark on an employee engagement programme, it requires delegates to understand the importance that brand and the values roadmap play in developing both the internal and external projected personality of an organisation.
It is this connection that customers remember and employees live through their daily actions. This course will explore how employees of an organisation communicate the brand promises through a range of human behaviour patterns, emotional intelligence, and various communication sciences.
The programme will allow adequate practice and open strategy sessions that will inspire creative thinking and allow delegates to utilise this concept as part of their management style. The Brand methodology equips participants to better translate words into actions and engage all employees to represent and reflect its values with pride.
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